GENEPRO PLANT100% FLAVORLESS PROTEIN
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Genepro Gen4 “The power of Whey, from a Plant”
GLP-1 SUPPORT
The two main complaints about plant-based protein products have always been, “it tastes awful” and “an incomplete amino acid profile”. We addressed these two main issues head on and partnered with the innovation of NiHPRO® made by NiHTEK® and have entered into a wonderful partnership with them to combine our award winning science and technology and theirs to bring you the industry’s most unique and amazing plant based protein ever seen.
What is it NiHPRO®?
Hydrolyzed NiHPRO® Protein Isolate is not a dairy or vegan-branded protein, but
is both dairy-and vegan-friendly. It uses non-animal sources of protein that are
highly purified to taste and mix and have essential amino acids profile similar to
whey protein.
NiHPRO® defines a new category of protein, known as the #3rdCategoryOfProtein
and the world’s first #PROTEINFOREVERYBODY. NiHPRO® is the Global Protein
Industry Disruptor.
NiHPRO® is the newest and most complete branded protein ingredient for brands
and manufacturers globally. It is ideal for those seeking 100%
lactose, allergen, sugar, and GMO-free options, but equal quality protein and
amino acid score to whey, which also tastes very similar.
• 85%+ Protein Purity. (working on bumping this to 90+%)
• Dairy-Free “Whey”, 100% Lactose, Sugar, and GMO-Free.
• Tastes & Mixes Like Whey Protein.
• Free Of the World’s Top-24 Food Allergens.
• 116 DIAAS / 1-PDCAAS.
• High L-Leucine Content (like whey protein).
NiHTEK® is a leading innovative, scientific research-based company that creates some
of the world’s most sought-after high-quality, natural, and functional branded food
ingredients and products.
With researchers, laboratories, manufacturing, and offices in America, Japan, Sweden,
and China, NiHTEK® is a global visionary company focused on innovative solutions that
are sustainable for the planet and nutritionally superior for human health. NiHTEK®
branded products and ingredients are forged by nature and backed by science.
How is it made?
Hydrolyzed NiHPRO® Protein isolate is created using NiHTEK's patented Molecular-
Protein Infusion (MPi®) Advanced Protein Purification Technology.
· Hydrolyzation to Pre-Digest Proteins for Higher Digestibility, Solubility, and Purity
· Remove Negative Tastes to Have a Neutral Flavor & Odor
· Improve Texture & Mouthfeel
· Decrease Viscosity, Making the Product Light & Smooth
· Increased Solubility & Stability
· Increased Digestibility & DIAAS Score
· Infuses All Raw Proteins into One Protein Particle
· All Within Wet Blend Re-Engineered Manufacturing Process
The MPi® proprietary purification technology uses conventional manufacturing methods
in a precise and optimal sequence, resulting in a high-purity protein with optimal
performance. The multi-patented process uses no chemicals, is gentle to the protein, and
ensures zero protein denaturation, making it a non-novel food.
Hydrolyzation Process:
Part of the Molecular Protein Infusion (MPi®) process in making NiHPRO® uses key
natural food-grade enzymes that help pre-digest the proteins in a protein hydroly-
zation method to ensure a higher digestibility, solubility, and purity.
This makes for the world’s first non-dairy high-performance and high digestibility
protein that is hydrolyzed and premium quality: Hydrolyzed NiHPRO® Protein
Isolate.
SUPERIOR IN EVERY WHEY:
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NOW LETS ADD THE GENEPRO SCIENCE TO THE MIX:
Genepro has been a leader in the protein industry for over a decade and that hasn’t changed or slowed down. In fact the continued Research & Development has allowed our founder Dr. Parks the coveted Global Icon Award for “Leader in Protein Innovations” as well as the Global Health & Pharma Award for “Protein Innovations and Advancements”. Genepro is the most scientifically backed protein on the planet with over 50 human clinical trials and published research reports. If we add in the NiHTEK® science and innovation, nothing can even come close to the purity, superiority and bioavailability of Genepro Gen4. Further refined with hammer and jet milling prior to the patented Plasma (electrical) process, and you have the protein of the future. This allows the new Gen4 product to be 100% pure protein and 100% bioavailable (useable) by the human body. Just for reference the average whey protein isolate is only 30% bioavailable. That’s right, for every $1.00 you spend on regular whey protein supplements, $0.70 of that is not absorbed by the body and is flushed down the commode. Historically plant based proteins are even less absorbed by the body than whey supplements.
The shocking truth here is that there is only a ninety (90) minute window of digestion for these proteins to be absorbed. You can do the math: Pea protein (known to be the highest bioavailable of the plant proteins) 3.5g per hour with a 1.5hour digestion window = 5.25g that can be used by the body.. That’s right, you can ingest 30g of regular plant protein and your body will only be able to use 5.25g!!! The rest is waste.. Not with Genepro Gen4, the bioavailability is 100% and each 7.5g scoop equates to more than a 30g scoop of the other guys plant proteins..
Complete Bioavailability backed by science:
Human Clinical Studies
- Postprandial Plasma Amino Acid Responses Between Standard Whey Protein Isolate and Whey Protein Isolate Plus Novel Technology – PDF / LINK
- Comparison of a Plasma Modified Non-Hydrolyzed Whey Protein Isolate Supplement and a Standard Processed High DH Hydrolyzed Whey Protein Isolate Supplement on Bioavailability – PDF / LINK
- Comparison of a Plasma Modified Branched Chain Amino Acid Supplement and a Standard Processed Branched Chain Amino Acid Supplement on Bioavailability – PDF / LINK
- Comparison of a Plasma Modified Pea Protein Supplement and a Standard Processed Pea Protein Supplement on Bioavailability – PDF / LINK
- Comparison of a Plasma Modified Pea Protein Supplement and a Standard Processed Whey Protein Supplement on Bioavailability – PDF / LINK
- The effects of whey protein isolate vs. a reduced volume of a proprietary processed whey protein isolate supplementation in conjunction with resistance training on body composition in resistance trained males. – PDF / LINK
- The effects of whey protein isolate vs. a reduced volume of a proprietary processed whey protein isolate supplementation in conjunction with resistance training on maximal strength in resistance trained males. – PDF / LINK
- The Effects of Supplementing Ingredient Optimized Whey Protein Isolate (ioProtein) Versus Whey Protein Comparator Following High-Intensity Exercise – PDF
- The Beneficial Effects of Ingredient Optimization Technology on Whey Protein for Body Composition and Senior Physical Fitness Test Performance in Elderly Person – PDF
- Comparison of a Plasma Modified Leucine Supplement and a Standard Processed Leucine Supplement on Bioavailability – PDF / LINK
Preclinical Research
- A Circular Dichroism Analysis of Commercially Available Powdered Whey Protein Structure – PDF
- Effect of Atmospheric Plasma on the Surface Area of Powdered Whey Protein Isolate – PDF / LINK
- The Effect of Atmospheric Plasma on the Hydrophobicity of Powdered Whey Protein Isolate – PDF / LINK
- The Effect of Atmospheric Plasma on the Perception of Taste and Mixability of Powdered Whey Protein Isolate – PDF / LINK
- The Effect of Atmospheric Plasma on the Solubility and Dispersibility of Powdered Whey Protein Isolate – PDF / LINK
- The Effect of Atmospheric Plasma on the Shipping Stability of Powdered Whey Protein Isolate – PDF / LINK
- The Effect of Atmospheric Plasma on Cold Thermal Stability of Powdered Whey Protein Isolate – PDF / LINK
- The Effect of Atmospheric Plasma on a Protein Thermal Shift Assay of Powdered Whey Protein Isolate – PDF / LINK
- The Effects of Atmospheric Plasma on Microbes, Mold and Yeast in Powdered Protein – PDF / LINK
GENEPRO G4 -vs- WHEY -vs- PLANT
Genepro G4 Protein Comparison
DIAAS vs. PDCAAS
DIAAS is a superior protein quality measure as it evaluates amino acid digestibility at the ileum, reflecting accurate absorption and utilization, unlike PDCAAS, which can overestimate quality using fecal nitrogen. DIAAS measures each essential amino acid separately, considers age-specific requirements, and doesn’t cap scores at 1, providing a more precise and biologically relevant evaluation. It also accounts for anti-nutritional factors, making it ideal for diet formulation and accurate labeling. Genepro Gen4® Protein Isolate, with a DIAAS of 116, PDCAAS of 1, years of research, and advanced MPi™ Technology, is a high-performance non-dairy protein ingredient validated by independent research in Spain using the INFOGEST in vitro non-animal research method.
Genepro® is known to be the innovator in protein science but that doesn’t mean we have all of the answers. What we love is science and with innovations such as this from NiHTEK®, we had to be a part of this innovation. Combining their science and technology with ours, we have, what we believe, is the best protein, hands down. Not the best plant-based protein, but truly the best protein period. We are pleased to offer these technological advancements through the collaboration of these two leading companies to you, the consumer.



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